Nuscience and Canadian Bio-Systems announce strategic marketing agreement
Nuscience Group and Canadian Bio-Systems Inc. (CBS Inc.) formally recognized a new strategic marketing agreement, with a signing event at the World Pork Expo in Des Moines, Iowa. The agreement covers the distribution of Nuscience technology in Canada, utilizing complementary resources of both companies to bring enhanced animal feed solutions to to the Canadian marketplace.
“We are very pleased to establish this agreement with Nuscience Group,” says Rob Patterson, Technical Director of CBS Inc. “It creates unique synergies to benefit Canadian customers in capturing the benefits of innovative, high-quality Nuscience technology that complements our existing CBS Inc. product portfolio.
“It’s fitting to formally sign this agreement at World Pork Expo – a showcase of innovation and progress that stands as an example of the exciting times ahead for advancements in animal agriculture.”
“One of the major challenges of the animal feed industry is animal health and the role nutrition plays in a preventative approach to improve animal health,” says Katrien Deschepper, COO of the Nuscience Group. “Nuscience functional feed ingredients have proven to be a valuable solution to support the animal’s health. We will continue to focus on innovation and look for partners that share our mission to create nutritional products that improve animal health and technical performance in a cost effective and sustainable way.”
“We are extremely pleased with the appointment of CBS Inc. as our partner in Canada,” says Rob Goedegebuure, VP Sales of the Health4U business unit of the Nuscience Group. “CBS Inc. is a well-recognized company in the Canadian market. We have great confidence in CBS Inc. to bring our Nuscience nutritional solutions to the feed industry in Canada.”
The agreement will utilize CBS Inc. distribution and technical services capacity to support adoption of selected Nuscience technology solutions. Further details will be announced at a later date.